Video Transcript
Alex: … with Clickbank marketing, he devoted all this time. He became a Clickbank marketing expert and he had a good product which is, you know, how to get six pack abs with a minimum of effort. So those, you know, they “just get you started,” and then the “Oh my God, this is what you can do.” These two ends of the spectrum are pretty well representated, I think, and have been for a long time. But it’s the guy, you know, it’s like, well, how do you get from A to C, you know, it’s that middle step or two, is missing.
So, I basically wrote this for people who have a business, that are set up and are making maybe, you know, a dollar or ten dollars or even maybe, you know, fifty or sixty bucks a month, and are looking for a way to really expand that and make a thousand dollars a month, which … as you can probably tell Mr. Hurley here is not American, he’s British, and I am American. So for an American citizen at the moment I think a thousand dollars a month is where the Internet income really starts to make an impact on your life, that’s your you know that’s well over a car payment. That’s a car payment plus the insurance plus, you know, gas money, for pretty much anybody, I think. And if you can just take your car out of the situation, if you’re living in America, I think that you really get a lot more wiggle room for anything else that you might want to do.
David: Yeah.
Alex: You know, if you’re renting a place unless you live in some place like New York City a thousand a month is probably gonna cover you in those cases.
So what would you do if you didn’t have to worry about rent? You know, it’s it’s a big step up and the question is you know everybody will get you started and then you have to pay a lot of money for you know you get into continuity programs and this sort of thing, for coaching which can be very, you know, a very good thing to do as in your case, but on the other hand you’re never really sure if it’s going to work out.
So my idea was to write one look that would give you the tools to get that extra step, get going, make a four-figure income per month and then from there if you want to go into continuity, or if you want to get involved with something else at least you’ve got the extra cash to do it with, it’s not going to break your bank.
David: Yeah yeah so you’re covering yourself.
Alex: Exactly, yeah, you’re covering yourself plus, you know, a continuity program costs a thousand dollars a month. You’re not charging that much are you?
David: No, no! Not at all! No, no.
Yeah, I think this is really important because as you said you do have, you’ve got… you can you imagine it as a pyramid, as a triangle with the big money earners are right up in the very top little part of it…
Alex: Yeah, where four guys are occupying …
David: That’s right! That’s it, and about the hundred guys under them.
Alex: Yeah.
David: And then people people like us who are actually making some money every month are kind of close to that top of the pyramid. I guess it go up more like that, but there’s a mass of people right down here probably 90-95 percent even…
Alex: I would say 99, actually.
David: Yeah, yeah. Quite possibly.
Alex: Almost everybody.
David: who have got as far as setting something up even if that’s only registering with a with an affiliate program, but then nothing happens. I’ve seen this myself. I have set… so many times I have set all the tools up for people and then I check up on what they’re doing, and actually they’re doing nothing, because as you say, that path, those next steps aren’t taught to them in a clear way. You actually had to take that action.
And so what you’ve given us in this in this ebook, which is why I wanted to work on getting it out to people, is a way to move forward to work on building up an income.
Alex: Yeah, and what I did was it was basically, in my – you already know this but for the sake of the audience – my main website that I started was initially… what I did was I wrote a book on how to get rid of tendon pain, which I have a little bit of expertise in. I’ve been in health and fitness for 40 years now, more than I care to think. But, I wrote that, then had that as an ebook and started selling it on my webiste. My first month I made like four sales and two of them were returns.
David: Right!
Alex: So I was selling the book at that time for $19.95, and so I made, you know, net about $40. And for the first sales, I remember that first sale you know, it’s like your first woman you never forget it, yeah so it was great.
But after about a year my my average sales were about $100 a month. And while that was really nice you know, $100 a month it was extra, I was I was churning a lot to get that, you know, I was writing articles, I was trying to do this trying to do that with marketing, buying traffic, all that stuff basically just kind of flailing around.
David: Yes, yeah, I’ve been there.
Alex: Yeah, we all have, right it’s it’s just a learning process.
And so then, on the advice of Joe Polish, who is an Arizona-based internet marketer and very successful, was very helpful. He runs a cleaning service and is a multi-millionaire from cleaning carpets because he’s a genius at marketing.
David: I guess “Polish” is his…
Alex: Yeah, yeah, but that’s really his name.
David: It’s his real name is it?
Alex: Yeah, it couldn’t get much better unless his first name was “Carpet,” or “Floor” or something like that.
His advice was very helpful and he said, “Try raising your prices,” and most people who have are absolutely terrified, thinking they’re going to price themselves out of the market. However, I thought, what the heck, if I raise my prices and it doesn’t work, I can always go back down again, and just lower them. There’s not much risk there.
David: That is something I’m still learning as well.
Alex: But when I did that, actually, the point I was gonna make is that my income went from $100 to $300 a month.
David: Okay, so people didn’t stop buying.
Alex: They didn’t stop buying, and in fact they started buying more. And because I raised my prices by $20, which was only a $10 increase, it was about a 50% increase in price but a 300% increase in income. And along the way, I was also improving the product using the feedback to get rid of questions, because when I wrote the book, my tendon book, I was looking at it and thought I was explaining it well, but most people simply… I was assuming too much knowledge on the part of the customer. Most people, for some reason, don’t have a habit of studying tendon physiology.
David: Yeah! Yeah.
That was a learning experience for me, and then I added videos onto the ebook, and I added a test onto my site, and various other things. And by the time I had taken all those steps, I was actually making over a thousand dollars a month, which is when I decided, “Okay, I know what works and I know what doesn’t work.”
So this book actually came out of my experience, doing it myself, and I wrote it as a way of trying to help other people avoid the stuff that I wasted time on and concentrate on the stuff that actually produced a result.
David: And so one of the key takeaways from that is that you’re not waiting for perfection. You get your product out and maybe start at a lowest price, then raise the prices. But you don’t just stick the price up and hope for the best. You’re adding value. You’re getting feedback from the customer, working out what the sticking points are.
Alex: Exactly. By the time I raised my price, it coincided with the third edition of my new book, which I had expanded from about 30 pages to a little over 50. So it was almost twice as much information…
David: Plus the videos.
Alex: Yeah, well the videos… Yeah, I can’t remember exactly. I don’t want to say that I did that at the same time because I don’t remember, But yeah, somewhere in there, the videos came out as well, but the thing about the e-book – I’d covered the topic pretty well to begin with, but most of the extra pages were actually the FAQ, which I just put in because I was getting these questions, and I kept getting the same questions over and over. So I added them to the e-book to cut down on my email support time. So that actually worked quite well.
David: That’s pretty cool, so you are turning basic information, requests for information into product…