Video Transcript
It’s not a huge jump because I basically just took the original Target Tendinitis manuscript and, you know, copied it, and then I did a global search-and-replace, and for “tendinitis” I just put “plantar fasciitis “and for “tendinosis” I put “plantar fasciosis,” and a few other technical changes like that, and then just read through it and, you know, gave some different examples for runners rather than weight lifters or secretaries, you know. And I and I had to take some different kinds of footwear, I had to do a lot of research into that, figure that out, but you know six months later I had a new product, and it really was not, you know, that difficult to do.
David: Yeah. So the difficult work, hard work is in the first product.
Alex: Yeah, the hard is definitely in the first product.
David: That also gives you that precious experience.
Alex: Exactly, exactly.
David: Well, in your case where you’ve got these two very specific niches, but they’re kind of related, but somebody maybe will have a problem in one area, but not in the other, so you’ve expanded market.
Alex: Yeah, that’s usually what happens. You don’t get a lot of runners who have, you know, bicep tendon pains because they never use their biceps, except just to run…
David: So you’ve taken, you’ve taken a set of knowledge and from that you’ve been able to much more easily and quickly create a second product
Alex: Yeah.
David: In my case I have that experience as a blogger because I now have a kind of routine for setting up blogs whether it’s for myself or for my customers, and I just recently started a new blog and I knew which plugins to use because I put them put them in my first blog, the whole set up. We both – I think you use WordPress don’t you?
Alex: Yes.
David: So, we highly recommend WordPress for your blog or your website.
Alex: It’s the easiest easiest. Amazing
David: It makes it very easy. It looks very professional as well. WordPress is just incredible. And Google loves WordPress.
Alex: Yes.
David: So once – if you don’t know anything about WordPress we’ve got some information in the e-book and also on our supporting blog, so you can learn about how to set up WordPress. It’s actually very easy once you know how. And once you have that skill, that knowledge, you can you can then offer those services to other people, or you can diversify your own blogging. Of course blogging does take time and effort, it should be emphasized. However, once you know how to do it, you can diversify so…
Alex: Right.
David: … that would be another way to get from a thousand a month and then build from there.
Alex: Also, another thing is that if you’ve got a good product you can look at different languages. My ebook, the original Target Tendonitis, has been translated into Japanese, and also into Portuguese. So there’s income from that. If you do that – I’ll be perfectly honest, I’ve not had the same success with the other languages. We’ve sold a few, you know, here and there, but what you really need to do is to get a good partner who is a native speaker of that language and also is going to be pretty invested in promoting your other language version of the book in whatever market they’re in.
David: Right.
Alex: So with Portuguese, you know, you think Portugal it’s a very small market, well the thing is you also have Brazil.
David: Brazil, yes.
Alex: And so, you know, that’s another, I think, 250 million people.
David: Yeah, well, a lot of people in my network are not British or American, so English is actually their second language, and it’s something that I I would like to push more, but a lot of those people want to, actually want to promote in English because they see the big market the big english-speaking market which is of course true, but if you can if you take the stuff you’re using in English and translate that into your own first language then you – that’s a great tip.
Alex: Sure, sure. And if you’re gonna do that, then my advice is to go ahead, and go fifty-fifty with whoever it is that you’re dealing with. Maybe even, maybe even more than on their end. Maybe twenty five seventy five because they’re going to be doing, once the book is translated, it’s all marketing, and they’re going to be doing, you know, all of that basically, because you can’t really do very much in a language that your not… even if you speak the language…
David: So in this model, you mean that somebody could see a product they like, somebody else’s product, and offer to translate – an information product –
Alex: Sure. Yes, absolutely.
David: … they offer to translate it and then give it back to them and earn a commission on the sales.
Alex: Yes, exactly. And you know, it’s kind of a little bit off the topic, but just as an interesting – I don’t think we talked about this – you would not believe we’re not talking about ebook here which is a very very specific application; if you don’t have a tendon problem why would you even look at this ebook.
David: Yes, yes.
Alex: there’s no reason, but if you’re talking about something that’s a little more widespread like an app, then foreign language markets are something to really look into. And just to give you an example, there are about 10 million Zulu speakers in Africa spread out through Africa. That’s a huge market. All of them have cell phones, smartphones, every single one of them. You know, and you think Africa doesn’t have any money. They don’t have any money, but somehow everybody has a phone, right. So if you have if you have some application that gets it’s a really popular in Britain, or in America, or any, you know, in South America, it doesn’t matter any, you know, if it’s a Spanish language, you could pay – if you really think that somebody is going to go for it – you could pay a professor at a university, somebody who speaks Zulu, to translate it, and then you could hire you’d pay, probably would pay like five hundred dollars for that, and then you can hire somebody, some technical person, to make sure that the app will work on whatever system that they use in Africa, and then market there for like a dollar, sell the app for a dollar, make it affordable, and you got you know if everybody loves it you got ten million dollars there. So it’s, it’s something to think about, and don’t just think, you know, English is widespread everybody knows about it. Spanish is in twenty different countries, everybody knows about that. China is coming up, everybody knows, but the these smaller nations it’s so small, you know, I mean it’s not just English, French, Spanish, and Chinese.
David: Ten million, ten million Zulu speakers.
Alex: Ten million, yeah.
David: So if you sell to, if you sell to – what would that be? One percent, how much would that be…
Alex: A hundred thousand dollars
David: A hundred thousand – you’re quicker than me!
Alex: A hundred thousand dollars, and you spentm probably, maybe, maybe two.
David: Yeah.
Alex: So that’s a pretty good return on, you know, I’ll take 50x anything.
David: Yeah!
Alex: So, yeah, so it’s so that just things things to think about. And if you can get in you know before… The keys is to get in before anybody else and to have a good product, and if you do that you’re gonna make money on the internet, you know, it would be almost impossible not to make money. You’re gonna have to do something wrong in order to to trip yourself up in that situation.
David: So, yeah, we’ve talked quite a bit about producing our own products, including those apps, we’re really talking about information…
Alex: Yeah, right.
David: … information products, so if you can think about some area of expertise with a tightly defined market, and what kind of information can you put out which should be a value to that market, then you have something which could be a viable Internet business.
Alex: Exactly. And you know there’s, there’s all kinds of websites out there that are making money. There’s one that Yannick Silver was talking about: hair bows.
David: Ha ha ha!
Alex: Hair bows! And these guys are making $10,000. These women. I say guys; there are two women who are running the site.
David: And their product is still information? It’s not actually hairbows is it?
Alex: No, they actually do sell hairbows.
David: They sell the hairbows.
Alex: But they… All of that is automated. They basically just design them. They’ve got a factory, I don’t know where, I would assume China or some place cheap like that, and you know they make, I don’t know, a run of a thousand, and their customers just love them because they’ve got the designs, and so they’re selling, you know it costs them 20 cents to make the bow, and maybe another ten to get it back into America, you know, where they can distribute it, and then they sell it for a dollar, and you know it’s just unbelievable. They’re clearing $10,000, and you would never think, but little girls love those hairbows. And then, you know, a dollar a bow, they can afford it. So it’s the Zulu example again, except in a first world country this time, you know.